Kalinya managed the event logistics, promotion and brand development of the 2013 and 2014 Dreamtime Career Expos. In 2016 we worked closely with the Korin Gamadji Institute (KGI) at the Richmond Football Club to mentor young Koorie staff members to take over the event management. Mentoring and growing the Aboriginal Marketing and Events sector is a core aim of our business.
The Dreamtime Careers Expo at the Richmond Football Club leverages off the excitement of the ‘Dreamtime at the G’ Match, and attracts over 1000 visitors in a high-energy environment. Hosted by the KGI, this is one of the most unique Career Expos in Australia.
Dreamtime at the ‘G is the flagship game of the AFL’s Indigenous Round, played between Richmond and Essendon. The two teams were selected because together, the team colours, red, black, and yellow, make the colours of the Aboriginal flag.
Australian Football evolved from an Aboriginal game called Marngrook and today, while Aboriginal people make up approximately 2% of the Australian population, we make up 10% of the AFL. Indigenous Round is a time to celebrate the origins of the game and the significant contributions of Indigenous players.
Throughout the week teams wear a unique, specially designed guernsey created by an Indigenous artist. Kalinya Director Jirra Lulla Harvey created the AFL’s first Indigenous Round Guernsey for the Tigers in 2011.
The Dreamtime at the G match attracts a crowd of 80,000 people and Aboriginal and Torres Strait Islanders travel from across the country. Many interstate visitors along with local community members stop by Richmond FC to attend the Expo, pick up last minute tickets and soak up the atmosphere.
Photo: Melanie Harris
Olajuwon Bamblett watching the Indigenous Round VFL Match at Punt Road Oval